I help solo experts build a productized practice.
Most consultants and coaches are stuck selling their time. I write a weekly letter for the ones building something leveraged, named, and lean instead — and occasionally I help them do it.
The kind of letters I wish I'd been reading ten years ago.
I've spent 15 years in the trenches of marketing consulting — running my own shop, serving as CMO at a B2B sales consultancy, coaching over a thousand marketers through Neville Medhora's Kopywriting Kourse. Here's what I write about now.
- Productization without the cringe. Naming, scoping, and pricing a signature offer that actually sells — without sounding like a LinkedIn guru.
- Positioning that earns premium fees. Why "I help X do Y" templates fail at the senior end of the market, and what works instead.
- AI workflows that respect your taste. Real systems I use to do the work of a small team — not the slop everyone's complaining about.
- The lean ops layer. Onboarding, delivery, async client comms, the boring stuff that decides whether you have a business or a job.
- Honest teardowns. What's actually working for solo operators right now. Names named. Receipts shown.
I also do this in motion.
Weekly livestreams, occasional webinars, the odd stand-up set. If you'd rather watch than read, there's plenty to watch.
Two ways to work together. One is free.
I keep this short on purpose. If you want a menu of twelve services, I'm not your guy.
I've done this myself — Stick & Grow is the productized agency I built for B2B SaaS founders using the same framework. See the full Work With Me page →
The career, in plain English.
I'm currently running Stick & Grow, an AI-enabled content studio I founded in 2011 and rebuilt around AI workflows in 2024.
Before this latest chapter, I was the CMO at Vouris for three years — a B2B sales consultancy where I owned brand, content, demand, and built a productized sales-copywriting training used by 50+ SaaS sales teams, including Hyros, Monograph, and RocketReach.
Before that, I was the Head Copy Coach at Neville Medhora's Kopywriting Kourse — co-hosting weekly Office Hours with Neville for two years, coaching more than 1,000 marketers and founders, and writing the program's cold sales email course.
And before all of that — UCL for a master's in public policy, Tufts for an undergrad in international relations, a stint at the United Nations, and a couple of years in cleantech and LED consulting that taught me how to write things that get funded.