Now

What I'm actually working on.

Inspired by Derek Sivers' /now page tradition. Updated every few weeks so nobody has to guess.

Currently building

The founder-led content system as a productized engagement. About a dozen solo operators have used it so far. I'm rewriting the implementation guide right now and turning it into something I can sell as a sprint rather than a custom engagement.

Currently writing

A weekly letter for solo experts building a productized practice. Trying to hit publish every Monday morning. Mostly succeeding.

Currently coaching

Two Signature Offer Sprint clients this month. Both are senior independent consultants trying to graduate from project work to a named, scoped, productized offer.

Currently thinking about

Why "founder-led" became the dominant content strategy of the last three years, and what's about to replace it. A long essay on this is forming. Mostly in the shower.

Currently reading

A pile of agency newsletters trying to figure out what the next decade of independent consulting looks like. Recommendations welcome.

Currently doing stand-up

San Diego open mics, mostly. Working on a five-minute set about consultants. Going about as well as you'd expect.

Not doing right now

Hourly consulting. Fractional CMO retainers. Anything that requires me to be in Slack from 9 to 5.

Last updated: May 2026 · San Diego, CA
The Weekly Letter
If you're curious how this all goes.
One essay a week. For solo experts building a productized practice.